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241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani

CEO School

CHAPTER

Strategic Content Creation and Media Ownership

This chapter delves into the significance of strategic content creation, repurposing content on diverse platforms, and leveraging shared media like social platforms. It also debunks the myth of needing to pay for media placement, advocating for investing in marketing and advertising over shortcuts for long-term success.

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