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241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani

CEO School

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Establishing Credibility Through Earned Media and Own Media Strategy

This chapter highlights the significance of leveraging product reviews, online customer feedback, and creating media content to establish credibility. It underscores the value of positive reviews and expertly crafted content to position the company as an industry authority.

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