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241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani

CEO School

CHAPTER

Exploring the Four Elements of a Comprehensive PR Strategy

Explore how to create an effective PR strategy without relying on a PR agency by leveraging the PESO model, encompassing paid, shared, earned, and owned media. Learn the tactics for securing media coverage through traditional press, blogs, and social mentions, emphasizing the significance of third-party validation and industry-focused outreach.

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