Xander Katsados' Journey into Ad Tech

Xander Katsados shares his unconventional path into the ad tech industry, which began during the recession when he graduated without a job. By seizing opportunities such as sneaking into an alumni event, he secured an internship in public relations before transitioning into digital marketing. His pivotal experience came while working at Commission Junction, leading to a position at ValueClick and eventually becoming their first East Coast account manager. This journey highlights the importance of taking chances and the value of showing up, as these actions often lead to unexpected career opportunities.