Xander Katsatos

Xander Katsatos, head of sales at Beeswax, delves into the dynamic world of ad tech with a focus on connected TV (CTV) trends. He shares his journey, emphasizing the importance of keeping pace with industry news. The conversation highlights challenges like fragmented content distribution and the need for effective audience targeting in CTV. Xander advocates for private marketplace deals and stresses the necessity for sales professionals to adapt to constant changes for success. His insights reflect the ever-evolving nature of digital advertising.