Ep. 55 Xander Kotsatos discusses challenges and opportunities in CTV with AdTechGod
AdTechGod Pod
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Navigating the CTV Advertising Landscape
This chapter explores the complexities of the evolving digital advertising landscape, particularly concerning connected TV (CTV) and the impact of cookie deprecation. The discussion highlights the significant shifts in industry strategies, audience targeting growth, and the challenges posed by IP rotation and fragmented streaming services. Emphasizing the need for buyer convergence between linear and digital platforms, the speakers reflect on future trends and methods for staying informed in a rapidly changing environment.
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