Italian Wine Podcast Ep. 2265 Generative AI: Big Possibilities and Unexpected Pitfalls with Felicity Carter | wine2wine Business Forum 2024
Feb 27, 2025
Felicity Carter, an investigative wine journalist, shares her unique insights at the wine2wine Business Forum. She delves into how generative AI can transform marketing strategies, highlighting both its potential and pitfalls. Carter discusses the importance of maintaining brand consistency while leveraging AI tools, and reveals the challenges of avoiding generic outputs. She humorously touches on personal digital tools for growth, and showcases a New Zealand initiative using AI to tackle food waste in the wine industry. Tune in for a fascinating exploration of AI's role in wine!
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Episode notes
Expert AI Use
- Hire AI experts for marketing content creation.
- Avoid DIY AI marketing; generic results get suppressed by Google.
AI's Individualized Production
- AI promises individualized mass production, ending the industrial revolution's era of standardized products.
- This shift enables personalized branding across diverse markets like Shanghai and Milan.
LLMs and Hallucinations
- Large Language Models (LLMs) like ChatGPT are predictive, not conversational.
- Always fact-check LLM outputs, as they can hallucinate and generate inaccurate information.