Felicity Carter

Felicity Carter, an investigative wine journalist, shares her unique insights at the wine2wine Business Forum. She delves into how generative AI can transform marketing strategies, highlighting both its potential and pitfalls. Carter discusses the importance of maintaining brand consistency while leveraging AI tools, and reveals the challenges of avoiding generic outputs. She humorously touches on personal digital tools for growth, and showcases a New Zealand initiative using AI to tackle food waste in the wine industry. Tune in for a fascinating exploration of AI's role in wine!

Felicity Carter, a leading journalist focused on wine and health, dives into shocking truths about the neo-prohibitionist movement and its impact on global wine policy. She reveals how temperance groups shape recommendations and why the World Health Organization's guidelines can be misleading. The conversation uncovers biases in alcohol research influenced by funding and the conflicting messages about wine's health benefits. With changing attitudes toward alcohol, Carter highlights the resilience of the wine industry amidst a landscape rife with misinformation.