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Ep. 2265 Generative AI: Big Possibilities and Unexpected Pitfalls with Felicity Carter | wine2wine Business Forum 2024

Italian Wine Podcast

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AI Revolution in Marketing

This chapter explores the transformative role of AI in marketing and communication, emphasizing personalized strategies while maintaining brand consistency. It also examines the capabilities and limitations of generative AI in the wine industry, highlighting tools for data analysis, content creation, and the challenges of ensuring accuracy in recommendations.

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