The Futur with Chris Do 168 - How to Build Authority — with Rochelle Moulton
Dec 22, 2021
Rochelle Moulton, a renowned brand strategist and business coach, shares her insights on building authority and establishing a personal brand. She discusses the importance of having a vision for business success and offers strategies for niche discovery. Rochelle also dives into her journey of self-publishing, the significance of personal branding, and how to monetize expertise through 'The Authority Code.' Her practical exercises and experiences provide valuable guidance for aspiring entrepreneurs looking to elevate their brands and create sustainable business models.
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First Presentation
- At 26, Rochelle's first client presentation unexpectedly drew a large audience.
- Despite initial anxieties and a grueling practice session, the presentation's success revealed that authority is about transforming the audience.
Building and Selling a Firm
- Rochelle co-founded a consulting firm with flexibly scheduled consultants, primarily women with extensive experience.
- Selling this firm to Arthur Anderson for a surprisingly high price taught her the importance of value creation beyond simply getting hired.
Experts on Steroids
- At Arthur Anderson, Rochelle observed "experts on steroids" who could effectively communicate complex ideas with empathy.
- She realized authority wasn't magical, but a series of learnable and masterable actions, habits, and mindsets.
