168 - How to Build Authority — with Rochelle Moulton
The Futur with Chris Do
Building Authority Through Branding
This chapter discusses the relationship between branding and authority, focusing on how personal branding relates to an individual's expertise. It highlights traditional and innovative models for establishing authority, emphasizing the importance of sustainable revenue through scalable products. The chapter provides insights into creating structured offerings and transparent pricing strategies for coaching services and digital products.
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