Cineplex's Recent Fine for Deceptive Practices

Cineplex was recently fined $38.9 million by the competition tribunal for misleading consumers about online ticket pricing, marking the largest fine ever issued. The Competition Commissioner argued that the initial ticket price displayed online was misleading because it did not clearly include the additional $1.50 charge until further along in the purchasing process. Many customers were unaware of this fee, which was allegedly intended for improving Cineplex's digital infrastructure but was not sufficiently transparent. The tribunal sided with the Competition Commissioner, emphasizing the need for clearer pricing practices for consumers.