Tara Deschamps, a business reporter for The Canadian Press, dives into the historic $38.9 million fine levied against Cineplex for misleading online pricing. They discuss the controversial practice of 'drip pricing' and its implications for consumers. Tara explains how hidden fees can erode trust and urges for greater transparency in online transactions. With Cineplex planning to appeal, the conversation raises questions about the future of consumer protection laws and what this ruling means for the retail landscape in Canada.