4min chapter

The Big Story cover image

Cineplex hit with $38.9M fine for 'drip pricing'

The Big Story

CHAPTER

Cineplex's Deceptive Pricing Ruling

This chapter covers the competition tribunal's ruling against Cineplex for misleading online ticket pricing, particularly a $1.50 fee that wasn't clearly communicated to customers. The discussion also examines the broader implications of such additional charges in the industry and the importance of transparency in advertising.

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