Cineplex's Deceptive Pricing Ruling

Did Canada's competition tribunal just get serious about extra online fees? In a recent decision the tribunal levied its harshest punishment in history against the country's leading theatre chain, Cineplex, over what it says is a failure to disclose an extra fee during online ticket purchases.

While Cineplex plans to appeal, the ruling is seen as a warning shot to other online retailers regarding add-ons and fees on their websites. Will it make a difference? What qualifies as "drip pricing", anyway? And what happens now to the $38.9 million?

GUEST: Tara Deschamps, business reporter, The Canadian Press

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