2min chapter

The Big Story cover image

Cineplex hit with $38.9M fine for 'drip pricing'

The Big Story

CHAPTER

Understanding Price Dripping and Its Impact on Consumers

This chapter explores the deceptive practice of 'price dripping,' where hidden fees surface at checkout, affecting consumers across multiple industries. It examines the legal implications of such practices, focusing on the Cineplex case and the broader regulatory landscape.

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