Ditching Hourly cover image

Ditching Hourly

Alex M H Smith - No BS Business Strategy

Sep 10, 2024
Alex M H Smith, author of 'No Bullsh*t Strategy' and founder of Basic Arts, dives into the essence of business strategy. He emphasizes the importance of delivering unique value rather than simply trying to outdo competitors. The conversation also highlights practical approaches to strategy and the role of experimentation in navigating business challenges. Alex discusses leveraging LinkedIn for marketing success, urging solopreneurs to balance service delivery with effective promotion. Innovation and a distinct perspective are key to standing out in today’s market.
53:20

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Podcast summary created with Snipd AI

Quick takeaways

  • Delivering unique value is crucial for business success, as it differentiates a company from its competitors in the market.
  • Effective strategy requires motivating a team to take actions that align with the defined unique value, simplifying complex concepts to encourage execution.

Deep dives

The Value of Unique Strategy

Creating a successful business relies heavily on delivering unique value that customers cannot find elsewhere. To define a good strategy, one must determine what unique value their business offers, which typically means providing something that competitors do not. This approach challenges the traditional view that better outcomes arise solely from improving existing services or products. Instead, focusing on uniqueness often requires businesses to remove aspects that limit their distinction, thus revealing opportunities for significant value creation.

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