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Alex M H Smith - No BS Business Strategy

Ditching Hourly

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Leveraging LinkedIn for Solopreneur Success

This chapter explores the key role of LinkedIn as a powerful marketing tool for solopreneurs, emphasizing the importance of networking and exposure during business development. It highlights the common missteps entrepreneurs make by neglecting marketing in favor of service delivery, advocating for a balanced approach to both. The chapter also discusses the transition from employee to business owner, urging listeners to embrace marketing as a form of value creation rather than traditional promotion.

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