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Intro
This chapter features a guest who shares their experience as a strategy consultant, emphasizing the importance of social media in gaining traction for their ideas. They also discuss the launch of their book 'No Bullshit Strategy' and contemplate the evolution of their business model towards media and product offerings.
The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started.
Chapters
Alex's Links:
AI-Generated Notes:
In this conversation, Jonathan and Alex discuss the concept of strategy and how it applies to businesses. They explore the importance of delivering unique value and finding a white space in the market.
Alex emphasizes that strategy is not about being better than the competition but about offering something different and making trade-offs.
They also touch on the relationship between strategy and positioning and how strategy can be applied at different levels, from businesses to individual employees.
In this conversation, Jonathan and Alex discuss the importance of creating unique value in business.
They explore how companies like Southwest Airlines and Domino's Pizza have successfully differentiated themselves by removing certain aspects of their industry and focusing on their strengths.
They emphasize the need to identify what sets you apart and double down on those strengths.
They also discuss the role of strategy, marketing, and innovation in creating unique value.
Alex shares his insights on strategy and how it is half about deciding what to do and half about motivating people to do it.
They also touch on the importance of LinkedIn as a marketing tool for solopreneurs and service-based businesses.
Takeaways
Sound Bites
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What if your ideal buyers looked forward to getting an email from you. every. single. day?
That’d be pretty sweet, right? But how would you get started...
Email365 will show you the way.
Sign up to get notified about the next session before "life happens" and you forget:
I hope to see you in the next session of Email365!
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