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The $100 MBA Show
MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again
Oct 10, 2022
Laura Roeder, an entrepreneur who founded the successful social media scheduling app MeetEdgar, shares her journey of launching and selling her business before starting a coaching platform, Paperbell. She discusses valuable lessons learned, such as the pitfalls of chasing the wrong metrics and the importance of trusting your instincts. The conversation touches on navigating the coaching industry's landscape, ethical marketing practices, and the impact of personal insights on business decisions, offering a candid look into the entrepreneurial world.
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Quick takeaways
- Laura Roeder's early exposure to entrepreneurship shaped her belief in the accessibility and fulfillment of starting a business on her own terms.
- Challenges faced while scaling MeetEdgar highlighted the importance of team efficiency, influencing Roeder's more streamlined approach with her new venture, Paperbell.
Deep dives
Laura Roter's Entrepreneurial Journey
Laura Roter emphasizes the significance of her entrepreneurial upbringing, being influenced by her father, a self-employed architect. Her early exposure to entrepreneurship shaped her understanding of business as a viable and accessible path. By starting her career as a freelance graphic designer at 23, she quickly recognized that working for herself was not only possible but also fulfilling. Influential books like 'The Four Hour Workweek' instilled confidence in her decision to pursue her own business ventures, making her aware of the flexibility and freedom entrepreneurship can provide.
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Discover
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