If you had to start your business all over again, what would you do differently?

Some entrepreneurs actually get to answer that question. 

Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned her focus to a new business, the coaching platform Paperbell.

How well have the lessons Laura learned at MeetEdgar transferred to Paperbell? 

Today, Omar sits down with Laura for an extended conversation about the entire journey, from creating her first business to growing her current one. In this wide-ranging interview, Omar and Laura discuss everything from applying hindsight, to ethical marketing, to trusting your own instincts and defining success in your own way.

Laura’s road to multiple successful startups wasn’t mistake-free. Of particular value in this conversation are the lessons learned the hard way, like chasing the wrong metrics and allowing your business to depend on someone else’s. 

Get an inside perspective on navigating entrepreneurship, with the clarity only experience can bring. Click play at the top of this page!

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Paperbell

Anything You Want by Derek Sivers

The post MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again appeared first on The $100 MBA.