2Bobs—with David C. Baker and Blair Enns How to Ask for Referrals
26 snips
Aug 16, 2023 The podcast explores the importance of referrals and word of mouth in lead generation, discusses indicators of successful referral strategies, emphasizes the role of personal connections and trust, and delves into the concept of referral fees and the importance of disclosure.
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Solo Consultant Made $1M Via Referrals
- David describes a solo consultant who earns over $1M annually with every new client from referrals.
- That consultant runs a deliberate referral plan rather than relying on chance recommendations.
Senior Clients Amplify Referral Value
- Referrals work best when you sell strategic services to senior people who command respect in their networks.
- Senior referrers pass high-value endorsements that resist rapid dilution over time.
Fame Or Referrals For Elite Clients
- For elite decision-makers you have only two practical ways to reach them: become extremely famous or earn referrals.
- Ordinary marketing channels rarely reach these high-status audiences effectively.