Swisspreneur Show

EP#456 - Leonie Flückiger: Why Luxury Watches Need NFTs

Nov 24, 2024

Leonie Flückiger, co-founder of Adresta, shares her journey from a STEM background to redefining luxury watch ownership with NFTs. She discusses how blockchain technology and digital twins enhance authenticity and insurance processes for luxury watches. Leonie reveals secrets about navigating the secondary market and customer acquisition in a niche industry. She reflects on the challenges of startup funding, the importance of resilience, and her preference for entrepreneurial freedom over corporate consultancy after her company's acquisition.

42:44

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Episode guests

Leonie Flückiger

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Episode notes

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Quick takeaways

Leonie Flückiger's journey into entrepreneurship was inspired by her passion for materials science and the realization of creative potential through business opportunities.

Adresta utilizes blockchain technology to create digital certificates for luxury watches, ensuring authenticity and transparency in a competitive market.

Deep dives

Empowering Female Entrepreneurs

The Female Founders Initiative plays a crucial role in supporting female entrepreneurs across Switzerland by providing access to events, workshops, and resources. It also features a map showcasing female-led startups, fostering community and collaboration. This initiative emphasizes the importance of empowering women in the business world and creating a network that enables them to thrive. Such support is vital for increasing the visibility and success of female entrepreneurs in a traditionally male-dominated landscape.

Intro

4min

The Journey from Student Project to Luxury Innovation

3min

Revolutionizing Luxury Watch Management with Digital Twins

3min

Developing a Business Model Through Lean Innovation

3min

Navigating the Luxury Watch Market

19min

Navigating Investor Relations and Embracing Failure

9min

Reflections on Entrepreneurship and Personal Passions

2min

Timestamps:

5:19 - Helvetia Insurance teams up with ETH Juniors

7:22 - Accessing the Swiss luxury watch market

10:45 - A business model for luxury watch NFTs

14:47 - Acquiring customers

20:15 - Why Leonie wanted her business to be acquired

This episode was co-produced with the ⁠Female Founders Initiative⁠.

About Leonie Flückiger:

Leonie Flückiger is a co-founder of Adresta, a company which creates digital certificates for luxury watches. She holds a MSc in Micro- and Nanosystems from ETH and previously worked for ETH Juniors and BCG before starting Adresta in 2019.

Adresta is a Swiss tech company redefining the ownership experience by creating digital certificates or NFTs for physical products purchased and owned by end consumers. The Adresta ecosystem embeds an end2end digital watch insurance process, enabling owners to get insurance for their watch in under 90 seconds. The NFT proves the product's authenticity and represents a tamperproof, scarce, and tradable asset.

The company was acquired in Autumn 2022 by Bucherer, one of the world's largest retailers of luxury watches and jewelry. While the Adresta CEO, Mathew Chittazhathu, stayed on, Leonie preferred to take a new consulting job at McKinsey.

The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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