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Swisspreneur Show
EP#456 - Leonie Flückiger: Why Luxury Watches Need NFTs
Nov 24, 2024
Leonie Flückiger, co-founder of Adresta, shares her journey from a STEM background to redefining luxury watch ownership with NFTs. She discusses how blockchain technology and digital twins enhance authenticity and insurance processes for luxury watches. Leonie reveals secrets about navigating the secondary market and customer acquisition in a niche industry. She reflects on the challenges of startup funding, the importance of resilience, and her preference for entrepreneurial freedom over corporate consultancy after her company's acquisition.
42:44
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Quick takeaways
- Leonie Flückiger's journey into entrepreneurship was inspired by her passion for materials science and the realization of creative potential through business opportunities.
- Adresta utilizes blockchain technology to create digital certificates for luxury watches, ensuring authenticity and transparency in a competitive market.
Deep dives
Empowering Female Entrepreneurs
The Female Founders Initiative plays a crucial role in supporting female entrepreneurs across Switzerland by providing access to events, workshops, and resources. It also features a map showcasing female-led startups, fostering community and collaboration. This initiative emphasizes the importance of empowering women in the business world and creating a network that enables them to thrive. Such support is vital for increasing the visibility and success of female entrepreneurs in a traditionally male-dominated landscape.
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