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EP#456 - Leonie Flückiger: Why Luxury Watches Need NFTs

Swisspreneur Show

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The Journey from Student Project to Luxury Innovation

This chapter explores the entrepreneurial journey driven by creativity and competition in sports, tracing the path from inspiration by a sports brand founder to the creation of a successful company. It also highlights the incorporation of blockchain technology and the collaborative efforts of the co-founders in launching an innovative luxury goods project.

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