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3min chapter
EP#456 - Leonie Flückiger: Why Luxury Watches Need NFTs
Swisspreneur Show
The Journey from Student Project to Luxury Innovation
This chapter explores the entrepreneurial journey driven by creativity and competition in sports, tracing the path from inspiration by a sports brand founder to the creation of a successful company. It also highlights the incorporation of blockchain technology and the collaborative efforts of the co-founders in launching an innovative luxury goods project.
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