Leonie Flückiger, co-founder of Adresta, shares her journey from a STEM background to redefining luxury watch ownership with NFTs. She discusses how blockchain technology and digital twins enhance authenticity and insurance processes for luxury watches. Leonie reveals secrets about navigating the secondary market and customer acquisition in a niche industry. She reflects on the challenges of startup funding, the importance of resilience, and her preference for entrepreneurial freedom over corporate consultancy after her company's acquisition.