Future Proof
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Jun 14, 2024
A conversation with Kirti Singh, Chief Analytics, Insights, and Media Officer at P&G, explores the role of brands in driving growth globally. Topics include global marketing strategies, analyzing Dawn brand in P&G, brand's role in pricing strategy and consumer experience, and leveraging human sciences and AI in consumer insights.
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Quick takeaways
- P&G emphasizes global brand consistency while adapting locally to consumer needs.
- Brand value pricing and effective media integration drive consumer choice and brand perception for P&G.
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