Kirti Singh
Chief Analytics, Insights, and Media Officer at P&G
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Jun 14, 2024 • 24min
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
A conversation with Kirti Singh, Chief Analytics, Insights, and Media Officer at P&G, explores the role of brands in driving growth globally. Topics include global marketing strategies, analyzing Dawn brand in P&G, brand's role in pricing strategy and consumer experience, and leveraging human sciences and AI in consumer insights.
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