Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Future Proof
Leveraging Human Sciences and AI in Consumer Insights
The chapter delves into how P&G uses human sciences, data analytics, and technology to monitor trends and understand consumer needs by observing behaviors across various contexts. P&G's approach to AI involves solving specific problems, like testing advertising copies quickly and cost-effectively, while adapting to the evolving landscape of AI in business.
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