Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Future Proof
The Role of Brand in Pricing Strategy and Consumer Experience
The chapter explores how brand drives value and growth in pricing strategy, with a focus on consumer-driven pricing strategies and the impact of content creation on consumer experience. It also discusses the importance of sustainability, brand availability through distribution, and collaborations with retailers to enhance market growth.
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