Jena Covello, Founder of Agent Nateur on Clean Beauty, Collagen vs Colostrum, and Tips for Inflammation

Jan 13, 2026

In this conversation, Jena Covello, the founder of Agent Nateur, shares her journey from battling stage 4 endometriosis to creating trusted clean beauty products. She discusses the importance of avoiding endocrine disruptors and the role of aluminum in deodorants. Jena dives into why she follows European standards for her formulations and explains the differences between collagen and colostrum, emphasizing their unique benefits. With tips on reducing inflammation and building customer loyalty through transparency, this is a masterclass in clean beauty and personal healing.

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ANECDOTE

Deodorant Born From Personal Crisis

Jena Covello developed her first deodorant after an ayahuasca experience and used $300 to launch Agent Nateur.
Naomi Campbell trying it via a PR contact created early cult momentum for the brand.

ANECDOTE

Healing Journey Sparked The Brand

Jena struggled with stage 4 endometriosis from age 12 and became bedridden monthly until 2014.
Working with functional doctors and eliminating triggers led her to being pain-free for three years.

ADVICE

Ditch Aluminum Antiperspirants

Avoid aluminum antiperspirants if hormonal imbalance or estrogen dominance concerns you.
Jena replaced hers with natural deodorant and saw her aluminum levels drop.

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On today’s episode, I’m sitting down with Jena Covello, founder of Agent Nateur, to unpack how her personal health journey led her to build one of the most trusted clean beauty brands on the market. Jena opens up about living with stage 4 endometriosis, the years of pain that pushed her to eliminate endocrine disruptors from her life, and how that search ultimately led her to start formulating her own natural deodorant—eventually launching Agent Nateur after her products landed in the hands of Naomi Campbell. We dive into the conversation around aluminum in deodorant, what clean beauty actually means, and why European standards have played such a major role in how she formulates her products. Jena also shares how she built a loyal customer base through honesty and transparency, the products that helped Agent Nateur take off, and her thoughts on collagen vs. colostrum, inflammation, supplements, and daily routines. This episode is packed with insights on clean beauty, healing, mindset, and building a brand rooted in trust. Enjoy!

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