Jena Covello

Founder and creative force behind clean-luxury brand Agent Nateur, who grew the company from a kitchen-made deodorant into a multi-million dollar skincare, haircare, and supplements business while sharing expertise on clean formulation and hormone health.

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Dec 12, 2025 • 1h 20min

Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health

Jena Covello, the founder of Agent Nateur, went from a $300 investment to a multi-million dollar clean beauty empire. She shares her journey, revealing how her struggles with endometriosis and hormonal imbalances inspired her innovative formulations. Jena addresses online criticism, emphasizing authenticity and resilience. Listeners learn about the unique ingredients in her products, including a natural retinol alternative, and her commitment to transparency in clean beauty. Plus, she offers practical tips for hair care and hormone health.

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