On today’s episode, I’m sitting down with Jena Covello, founder of Agent Nateur, to unpack how her personal health journey led her to build one of the most trusted clean beauty brands on the market. Jena opens up about living with stage 4 endometriosis, the years of pain that pushed her to eliminate endocrine disruptors from her life, and how that search ultimately led her to start formulating her own natural deodorant—eventually launching Agent Nateur after her products landed in the hands of Naomi Campbell. We dive into the conversation around aluminum in deodorant, what clean beauty actually means, and why European standards have played such a major role in how she formulates her products. Jena also shares how she built a loyal customer base through honesty and transparency, the products that helped Agent Nateur take off, and her thoughts on collagen vs. colostrum, inflammation, supplements, and daily routines. This episode is packed with insights on clean beauty, healing, mindset, and building a brand rooted in trust. Enjoy!
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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