100 Product Strategies #40: Art and Science of Strategy in Large Corporations with Phil Hornby
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Feb 14, 2024 Product Coach, Phil Hornby, shares his experience with product strategy in large corporations, discussing tips on gaining alignment, managing politics and dependencies, handling risk, and more. He emphasizes the importance of understanding organizational goals and effectively communicating choices. The podcast also explores the correlation between product strategy and overall company strategy, challenges of making big bets, and the significance of storytelling in strategy.
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Continental Acquisition
- Phil Hornby worked at a company acquired by Continental, a large German automotive supplier.
- His role involved creating a new digital vehicle service and aftermarket business unit.
Reframing Vision
- Pre-determined segmentation can limit strategic thinking by focusing on existing products.
- Reframing the vision around a broader goal (e.g., "sustaining mobility") can unlock new possibilities.
GM Meeting
- A four-hour meeting with General Motors provided valuable insights for long-term strategic decisions.
- Phil's boss questioned the ROI of this discovery, highlighting a common corporate challenge.