Phil Hornby

Product Coach, Phil Hornby, shares his experience with product strategy in large corporations, discussing tips on gaining alignment, managing politics and dependencies, handling risk, and more. He emphasizes the importance of understanding organizational goals and effectively communicating choices. The podcast also explores the correlation between product strategy and overall company strategy, challenges of making big bets, and the significance of storytelling in strategy.

Phil Hornby, a product coach and founder of For Product People, shares his extensive insights on roadmapping. He tackles why some dislike roadmaps, highlighting misconceptions and the need for flexibility with frameworks like 'now, next, later.' Hornby discusses the alignment of roadmaps with OKRs, emphasizing storytelling and transparency. He also addresses the balance between confidence and evidence in decision-making, the importance of tailoring communication for stakeholders, and essential resources for product professionals looking to enhance their strategies.

Phil Hornby, founder of For Product People, helps product teams make better, evidence-informed decisions. He discusses the significance of high-quality decisions and distinguishes them from merely achieving good outcomes. Hornby emphasizes the blend of quantitative data and qualitative insights, alongside expert judgment, to guide choices. He presents practical tactics like decision logs and Amazon-style memos, while cautioning that AI should inform rather than replace human accountability. Overall, it's about creating a systematic approach to decision-making that teams can confidently commit to.