The Importance of Storytelling in Strategy

While strategy is always difficult, large corporations add complexities into the mix: dependencies, politics, complex budgeting processes, and more.

In this episode, I spoke with Phil Hornby, a Product Coach with vast experience in different contexts, and we discussed his experience with the product strategy for a business unit within Continental, a large German automotive company.

Phil shared great examples and tips on how to gain alignment, deal with politics and dependencies, handle risk, and much more!

More takeaways at https://productdirection.substack.com/

Where to Find Phil’s Work

• LinkedIn

• Phil’s site: For Product People