The Foundr Podcast with Nathan Chan

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

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Aug 18, 2022
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ANECDOTE

Sorority to Blog

  • Lauryn Evarts Bosstick started the Skinny Confidential blog in college after declining a sorority invitation due to the high cost.
  • She saw an opportunity to create a free online community focused on beauty and skincare tips.
ADVICE

Podcasting Essentials

  • Podcasting requires diverse skills like curiosity, active listening, and vulnerability.
  • Focus on insightful questions and storytelling rather than PR pitches.
ANECDOTE

Podcast Traction

  • Michael and Lauryn Bosstick's podcast, The Skinny Confidential Him & Her, gained traction after two years.
  • Early on, they had to explain to people how to even access podcasts on their phones.
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