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422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential
The Foundr Podcast with Nathan Chan
How to Start Your Own Business
The first step was identifying that the ice roller was one of the number one sellers on my site. From there, I launched a Facebook group that grew to 60,000 women. So by the time it launched, it was like they were they had helped build the product. It's done so well over the last year because it won. And two, it feels like something that they were involved in from the start.
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