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The Importance of Alignment in Product Management

Jan 25, 2023
36:20
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1
Introduction
00:00 • 2min
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2
Why Do Products Fail and Why Do Companies Fail?
01:35 • 2min
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3
Product Management - I Love It!
03:37 • 3min
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4
The Four Types of Alignment That You Talk About in the Book
06:39 • 2min
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5
How to Do All Levels of Alignment
08:21 • 3min
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6
What Is Team Alignment?
10:58 • 2min
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7
Is Your Organizational Alignment at Risk?
12:51 • 3min
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8
Market Alignment
16:04 • 3min
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9
Market Alignment
18:48 • 5min
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10
Is There Misalignment?
23:35 • 4min
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11
How to Scale Up Your Product?
27:49 • 2min
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12
Building Out Product Alignment Across All Functions
29:43 • 7min
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On this episode, Jonathan Hensley, the CEO and Chief Product Officer at EMERGE and author of Alignment: Overcoming Internal Sabotage and Digital Product Failure, discusses why alignment is critical to product success, and what teams can do to become more aligned.

We discuss four types of alignment:

  • Individual
  • Team
  • Organization
  • Market
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