The Shift in Perception of Older People

The podcast episode discusses the shifting perception of older people and the opportunities it presents. It highlights the misconceptions and stereotypes surrounding aging and retirement, emphasizing the growing movement against ageism. As older people live longer and maintain good health, they are driving the economy and have significant spending power. The episode explains the importance of treating older consumers with respect and addressing their needs and desires, as they are a vital part of the market. It also touches on the opportunities in online education and age tech, as well as the potential for marketers to lead the way in changing perceptions and capitalizing on the longevity economy.