Brian Clark: The 22 TRILLION Dollar Opportunity
The HeyCreator Show
Marketing to Older Demographics
This chapter discusses the misconception of targeting 18 to 35 year olds in marketing and highlights the importance of marketing to older people. It explores the concept of healthy aging and challenges the stereotypes that older people are not viable economic consumers. The chapter emphasizes the need for a different approach in reaching out to older demographics and discusses potential market opportunities.
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