"World of DaaS" Building and Understanding Data Businesses | Auren Hoffman | Media Empires
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Jan 9, 2024 
Auren Hoffman, Founder and CEO of SafeGraph, discusses all things data business including windfalls and net worth, reputational databases, and the failures and successes of LinkedIn. They explore the challenges of making informed purchasing decisions and the frustrations users face with slow performance on LinkedIn. They also discuss the complexities of matching individuals based on skills and compatibility, second-party data sharing, and the concept of incubators in building data businesses.
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Dominant Businesses Have Declining CAC
- Businesses with over 50% market share have a strong advantage due to "declining CAC" hacks.
- Dominance lowers sales costs as customers naturally come to the leader first.
Data Businesses Are Horizontally Broad
- Data businesses often serve many verticals, unlike SaaS companies that focus on one.
- This broad applicability can dilute product focus, making data "okay" for all but great for none.
Four Core Data Business Types
- Data businesses categorize data about people, places, products, and organizations.
- People data is largest but has privacy concerns; company or place data is smaller but easier to use without privacy issues.