"World of DaaS"
Building and Understanding Data Businesses | Auren Hoffman | Media Empires
Jan 9, 2024
Auren Hoffman, Founder and CEO of SafeGraph, discusses all things data business including windfalls and net worth, reputational databases, and the failures and successes of LinkedIn. They explore the challenges of making informed purchasing decisions and the frustrations users face with slow performance on LinkedIn. They also discuss the complexities of matching individuals based on skills and compatibility, second-party data sharing, and the concept of incubators in building data businesses.
57:56
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Quick takeaways
- Understanding different types of data businesses and their nuances is crucial for success.
- Highly social recommendations based on trusted connections can provide valuable insights and solve the problem of unreliable review platforms.
Deep dives
Challenges of Building a Data Business
The podcast discusses the challenges of building a data business, particularly in terms of acquiring and verifying data. The host and guest emphasize the difficulty of obtaining accurate data and the importance of having a strong understanding of the different types of data businesses and their nuances. They also highlight the need for focus and specialization in data businesses, as trying to do too many things at once can hinder success.
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