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17min chapter
Building and Understanding Data Businesses | Auren Hoffman | Media Empires
"World of DaaS"
Key Characteristics of Great Businesses
This chapter explores the key characteristics of great businesses, such as achieving high market share even in a small market and utilizing declining hacks to reduce sales and marketing costs. It discusses the connection between declining customer acquisition costs and majority market share, and highlights the uniqueness of data businesses compared to SaaS companies.
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