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18min chapter
Building and Understanding Data Businesses | Auren Hoffman | Media Empires
"World of DaaS"
Data-Driven Service for Trustworthy Recommendations
The chapter explores the challenges of making informed purchasing decisions and proposes the idea of a data-driven service that provides trustworthy recommendations. They discuss the importance of personal recommendations from trusted sources and compare the concept to platforms like Yelp. The conversation also touches on online service platforms like Thumbtack and Glassdoor, highlighting the limitations and skepticism surrounding online reviews.
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