Small Business Pivots

How To Build A Business That Runs Without You: From Technician To Entrepreneur | Andy Seeley

Aug 13, 2025
Andy Seeley, Founder & CEO of Creatively Disruptive, shares insights from over a decade of helping small businesses thrive. He discusses the common trap of skilled professionals who struggle to transition to true ownership. Andy emphasizes the need for systems and delegation, encouraging listeners to adopt a mindset of ‘captain, not crew.’ He addresses challenges like underpricing, staffing issues, and the importance of having a clear exit strategy, offering valuable tips to help business owners reclaim their freedom and grow sustainably.
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ANECDOTE

Agency Built From Gymnastics Roots

  • Andy describes Creatively Disruptive serving ~120 small businesses across service and e-commerce niches.
  • He highlights many clients are kids activity centers influenced by his wife's gymnastics background.
INSIGHT

Technician Mindset Traps Founders

  • Most small business founders are technicians who monetize a skill, not true entrepreneurs.
  • That mindset often traps them working in the business and prevents building a company that serves their life.
ADVICE

Work On The Business, Not In It

  • Build systems, hire the right people, and design processes so you can step away.
  • Work on the business, not in it, so you can take long vacations while it improves in your absence.
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