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How To Build A Business That Runs Without You: From Technician To Entrepreneur | Andy Seeley

Small Business Pivots

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Reframing Business Value

This chapter emphasizes the need for business owners to shift their mindset, focusing on the value of services rather than just price. It highlights the importance of effective marketing communication and hiring practices that prioritize character alongside skills, leading to enhanced service quality and customer satisfaction. The discussion also advocates for stronger community engagement and the role of small businesses in the economy, encouraging owners to utilize available resources for growth.

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