What if the very business you built to create freedom is the one keeping you stuck?
In this must-listen episode of Small Business Pivots, Andy Seeley—Founder & CEO of Creatively Disruptive—uncovers why so many small business owners end up trapped in demanding roles instead of running true businesses. With over a decade of experience helping 120+ small businesses scale through smart marketing and strategic leadership, Andy explains the critical mindset shift from technician to entrepreneur.
Most small business owners aren’t actually entrepreneurs—they’re skilled professionals who monetized their talent but never made the leap to ownership thinking. Andy challenges listeners to stop doing everything and start building systems, teams, and processes that allow them to grow, scale, and step away.
From empowering analogies like “be the captain, not the crew,” to real talk about why underpricing causes staffing headaches, Andy drops gold-level advice on what it really takes to grow a business that doesn’t rely on you.
💡 Key insights include:
- The 80% Rule: Why perfection is the enemy of delegation
- Why character trumps skill in every hiring decision
- How underpricing kills your ability to find (and keep) great people
- The importance of defining your “exit strategy”—even if you never plan to sell
If you’ve ever felt stuck in your business instead of confidently leading it, this episode will help you reframe your role and reclaim your freedom.
Andy Seeley: Founder & CEO of Creatively Disruptive
Website: https://creativelydisruptive.com/
LinkedIn: https://www.linkedin.com/in/andyseeley/
Blog: https://creativelydisruptive.com/lovesmarketing/
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