When, How, and Why We Started Our Real Estate Teams [SUMMIT]

May 27, 2025

Guest

Ken Pozek

Guest

Join real estate titans Jenny Wemert, the visionary behind Wemert Group Realty, Renee Funk from The Funk Collection focusing on relationship-based leads, Ben Laube of Ben Laube Homes who emphasizes agent development, and Ken Pozek, known for content-driven growth. They discuss their motivations for starting teams, the challenges of scaling, and the importance of culture in retaining top talent. Discover insights on hiring strategies, coaching through market shifts, and the use of innovative tools like ChatGPT for operational efficiency.

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ANECDOTE

Neighborhood Farming With Triplets

Jenny Wemert started by farming a neighborhood while pushing a stroller with triplets and built massive local market share quickly.
She scaled by hiring assistants, sharing one with another agent, then ultimately hiring dedicated staff to reclaim time.

ANECDOTE

First Hire Was A TC

Ken Pozek hired his first transaction coordinator after a managing broker suggested it to stop doing paperwork himself.
That single hire ended Ken's habit of working alone and launched his team growth.

ADVICE

Hire Your Weaknesses First

Hire for the skill set you lack, not for comfort or friendship; delegate lowest-dollar-per-hour tasks first.
Bring in an operations director to build systems and train assistants if you can't document processes yourself.

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Welcome to our first-ever, six-episode Summit Series. In our first episode, we host four real estate team leaders in one conversation:
- Jenny Wemert of Wemert Group Realty
- Ken Pozek of Pozek Group
- Ben Laube of Ben Laube Homes
- Renee Funk of The Funk Collection

To help you make your next decision or take your next step, no matter where you are on your real estate journey, we constantly bring you the voices, experiences, and lessons of team leaders, operations leaders, and agents.

Now, Real Estate Team OS is bringing you the Summit Series a new format that has an element of our Inside The Team series, but features multiple guests in each episode.

Each of our four team leaders runs their business differently - from vision to lead generation to culture. So you’ll hear similarities and differences, as well as agreements and disagreements, as we move through their team-building experiences, challenges, and insights.

Why the team started. How you generate opportunities. Ways to preserve culture. How you find the right agents. Why they’re attracting $10-15M producers and even small teams. And more!

Watch or listen to this Summit Series episode for insights into:

- Who our four team leaders are

- What sparked the start of each of their real estate teams

- Who to hire and how to improve your delegation as you grow your team

- What’s been unexpected, including when team building was most fun and when it was dark and unprofitable

- How to guide agents through a more challenging market and through necessary changes

- Ways to preserve culture as your team grows

- How they develop agent avatars, what they look like in practice, and how they increase retention and success

- The role of strategy vs the role of luck

- How the right people, ChatGPT, and a content machine support each of their operating systems (Team OS)

- How to develop confidence on camera or even in a listing presentation

We recorded these episodes at The Creator House, a studio in Orlando created and run by our friends at Sweet Fish Media.

Still ahead in the series: two conversations with operations leaders, two conversations with agents, and another conversation with these team leaders!

Sign up for subscriber-only episodes and email-exclusive insights so you don’t miss any of them: https://realestateteamos.com/subscribe

Follow our Summit Series team leaders:
- Ken Pozek https://www.instagram.com/kenpozek/
- Renee Funk https://www.instagram.com/renee_funk/
- Ben Laube https://www.instagram.com/benlaube/
- Jenny Wemert https://www.instagram.com/jennywemert/

Follow Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/