The WARC Podcast CMO Conversations: Inside luxury travel with Marriott International
11 snips
Nov 26, 2024 George Hammer, Global Head of Luxury Marketing at Marriott International, oversees the branding for upscale names like St. Regis and Ritz-Carlton. He discusses the future of luxury travel, emphasizing the need for personalized experiences and innovative marketing strategies. Hammer delves into how AI can enhance creativity while maintaining authenticity. He also highlights the recovery of luxury travel post-pandemic and the importance of building emotional connections with younger, curious travelers.
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Luxury Travel Spending
- Luxury consumers prioritize experiences over material possessions.
- They are willing to spend more on travel, even amidst economic concerns.
Ritz-Carlton Yacht Collection
- The Ritz-Carlton Yacht Collection attracts new travelers, creating new demand rather than just pent-up demand.
- Many yacht voyage customers had never been on a cruise before.
Passion-Based Marketing
- Marketing should target "tribes" of people united by shared passions.
- This approach allows brands to offer experiences aligned with what people love.