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George Hammer

Global Head of Luxury Marketing at Marriott International, leading marketing for eight luxury brands including St. Regis, JW Marriott, the Ritz-Carlton, and W Hotels.

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Nov 26, 2024 • 33min

CMO Conversations: Inside luxury travel with Marriott International

George Hammer, Global Head of Luxury Marketing at Marriott International, oversees the branding for upscale names like St. Regis and Ritz-Carlton. He discusses the future of luxury travel, emphasizing the need for personalized experiences and innovative marketing strategies. Hammer delves into how AI can enhance creativity while maintaining authenticity. He also highlights the recovery of luxury travel post-pandemic and the importance of building emotional connections with younger, curious travelers.