5min chapter

The WARC Podcast cover image

CMO Conversations: Inside luxury travel with Marriott International

The WARC Podcast

CHAPTER

Navigating AI's Impact on Marketing Creativity and Authenticity

This chapter explores the evolving role of AI in marketing, focusing on its efficiency and creative potential. It highlights practical applications of AI while emphasizing the need for authenticity and relatable ideas in advertising to build consumer trust.

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