[Top Agency Series] The Power of Empathy in Marketing With Ryan Redding

Experienced strategist Ryan Redding is the Owner of DP Marketing Services, a digital marketing agency for plumbers and HVAC professionals. As a veteran business consultant, Ryan has helped small and large organizations overcome challenges as well as achieve and exceed goals. When Ryan isn’t strategizing a plan for his clients, you can hear him sharing expertise on his podcast, Blue Collar CEO. 

If you own a business, it would behoove you to invest in a website and a marketing specialist. But when it comes to hiring a specialist, where do you start?

First, you want to find a professional who understands that marketing is more than a beautiful website and a play on words. Instead, according to marketing strategist Ryan Redding, you want someone who understands you and your profession. And, as Ryan explains, far too often business owners and marketers disregard appealing to their customers’ needs and emotions. So, what does that have to do with marketing? More importantly, how do business owners practice addressing their customers’ emotions?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the Owner of DP Marketing Services and the host of the Blue Collar CEO podcast, Ryan Redding. They discuss Ryan’s marketing agency, how he discovered his niche, the power of addressing customers’ emotional needs, and more.